Copy URL. Therefore, the main goal of this research is to investigate which factors affect consumer behaviour in online shopping and lead them to online shopping and purchasing. Consumers’ attitude and shopping intentions on the Internet are guided by a wide variety of situational factors, like geographical distance, lack of mobility, time pressure, attractiveness of alternatives and need for special items. <>>> A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, ... the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase and the choice of payment gateway. Open PDF in Browser. 1.2 Factors affecting online shopping 3-7 1.3 Factors affecting offline shopping 7-8 ... Keywords: Technology, consumer,online shopping,offline shopping,internet,purchasing behaviour . Jarvenpaa and Todd (1997) developed a model of attitudes and shopping intention towards online shopping .This model includes numerous indicators that can be categorized into four classifications: the value of the product, Abstract Online shopping is … Their investigation falls into three main categories: consumer attitudes towards online transaction Abstract In the era of globalization electronic marketing is a great revolution. S *1 *1 M.Phil Research Scholar, Department of Management Studies, Manonmaniam Sundarnar University, Tirunelveli, INDIA DOI: 10.5281/zenodo.60696 ABSTRACT With the increasing internet literacy, the prospect of online marketing is increasing. 2 0 obj Online shopping refers to the recent up surging trend of being able to buy what you need while sitting at home. Consumer Behavior towards Online Shopping: An Empirical Study from Delhi 1Ms. 57% of consumers prefer to shop online, 31% of consumers prefer visiting the physical shop, while 12% of consumers said both ways are the same for them. Rapid growth of online shopping activities in recent years has required careful identifications of key factors influencing consumers’ behaviors and attitudes toward online shopping. The study investigates the relationship between factors affecting consumer buying behavior towards online shopping. S *1 ... 4. 3 0 obj endobj The Consumer Behaviour towards Online Shopping in Coimbatore city-An Exploratory study. ... We have four main factors that affect consumer behaviour they are; 1. The internet users in Pakistan increase at a phenomenal rate during the last five years but the adoption of online shopping is still slow. 2 0 obj Advertising and recommendations were among the least effective. %PDF-1.5 Over the last decade maximum business organizations are running with technological change. Findings – The study results suggest that consumers’ online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of … FACTORS THAT AFFECTING CONSUMER BEHAVIORS, CONSUMER CHARACTERISTICS IN THE ONLINE MEDIUM Consumer behaviors can be explained in four dimensions which are personal characteristics, psychological characteristics, social characteristics and cultural characteristics. The consumer psychology is different when they shop and make decisions of spending their money. behavior towards the online shopping and spend billions of dollars to facilitate all the demographics of online shoppers. 78% of consumers are likely to shop on large online retailers, compared to 52% on marketplaces, and 43% on smaller web-stores. Consumers are no longer bound by timings or location to make their … Understanding consumer behaviour in online environments is the basic factor to build an effective consumer-retailer relationship structure. About one-third of consumers said the top reason to shop online is the ability to shop 24/7 (32%), followed by lower price (29%), convenient (22%), and save time (17%). 4 0 obj Also tried to find out various attitudes of flipkart users of Lucknow city towards the online shopping. Shariful Islam Department of Marketing, Jahangirnagar University, Savar, Dhaka, 1342, Bangladesh Abstract The purpose of this study is to analyze factors affecting on online shopping behavior … Purpose – To investigate the factors affecting consumer’s online shopping behavior. <>>> [2] May be conducted a recent study to provide an understanding of the adoption of online shopping within Asian countries. %���� <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> However, there is very … x��;�r�H���?��!ԅ���#$Km�׶v?�)bM\���G����U8 2. These personal factors differ from person to person, thereby producing different perceptions and consumer behavior. Price, the trust, the convenience and the recommendations have been identified as important factors. To date, a study by Jamil and Mat (2011) found that there are only few studies conducted on online shopping behavior of consumers in Malaysia and a related study assent the authors that understanding towards online shopping in Malaysia is still lacking. Factors Influencing Consumer Behavior Towards Online Shopping in Saudi Arabia An Analysis of Factors Affecting on Online Shopping Behavior of Consumers Md. stream There are Copy URL. See all articles by Tasin Islam Tasin Islam. couch buying), selection of products etc. <>/ExtGState<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 10 0 R 28 0 R 31 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Factors that are personal to the consumers influence their buying behavior. BRAC University - BRAC Business School. Age is a major factor that influences buying behavior. FACTORS AFFECTING ONLINE SHOPPING OF PURCHASING APPARELS AMONG YOUNG ADULTS CHONG HUI TEING MASTER OF BUSINESS ADMINISTRATION UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY AND MANAGEMENT AUGUST 2014 . Factors affecting the consumer’s attitudes on online shopping in Saudi Arabia Nahla Khalil College of Computers and Information Technology, Taif University, Saudi Arabia Abstract- The invention of the internet has created a new pattern of the traditional way people shop. 2 Consumer’s attitude towards online shopping refers to their psychological state in terms of making purchases over the Internet. CONSUMER BUYING BEHAVIOR TOWARDS ONLINE SHOPPING Lakshmi. 1. There has been a shift towards online shopping due to ease, comfort, convenience, cost saving, timesaving and quick delivery as compared to conventional or traditional shopping. 2 Chapter I Introduction, Issues and Objectives of the Study 1.1. H 2: A significant and positive relationship exists between convenience and consumer buying An Analysis of Factors Affecting on Online Shopping Behavior of Consumers Md. %���� PERSONAL … endobj The purpose of the research was to … 3, Oct 2017 [369-384] 371 2. The data has been collecting with the … ... Download full-text PDF Read full-text. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors. Db��YH? Design/methodology/approach – A descriptive type of study using judgmental sampling for selecting the samples from online shopping users of Kanpur city. Analyses the factors affecting the online consumer s behavior and examines how e-marketers can in uence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer s virtual experience, the Web experience. 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The purpose of this study is to examine and analyse the consumer’s buying behavioural pattern towards online shopping (specially in case of flipkart.com users in Lucknow city). 1 0 obj As Internet has become a channel were online transactions have been done, and this created need for companies to understand how consumers perceive online buying. For this study survey was conducted during 1 st Sep. to 28 th Oct. 2013. ~�j1o���������.yD ����NF��J3��Ix��혚Aj�w���b!%�^��+�g���~�#�O��r���������k�޻��>`���\��T\~3�W�L���|�oك{��g@UO�?����!=FTuVW�*���`ޣ��F^�=��ִ�����û�?�uM�~��a�/o��7Ԫ�cD���������}?60�:hz��j����ϙ����,�n&��"7��������/���Ǵ@�C�‰��cW�Uɬ3�C�U9r�D�,?~@5��������Qz7����Y¡�t�ң�T��(a�T�� _e'� ����7�Hh��|6�;�b�Δ�T�����Ya��"�=@ԟF2��059����L6j;�K�. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he … A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, ... the frequency of online shopping and the amount spent on a single purchase and to understand the factors affecting online purchase and the choice of payment gateway. In countries heavily impacted by COVID-19, consumers are stockpiling food and other essential items, while isolating themselves from crowds. <> Consumer Behaviour – Cultural factors . Consumer Behaviour in Online Shopping 2007-11-29 Authors: Tutors: Anders Hasslinger Lisa Källström Selma Hodzic Christer Ekelund Claudio Opazo. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to … Online shopping refers to the recent up ... buying behavior towards online shopping. International Journal of Business and Technopreneurship Volume 7, No. Factors Affecting Consumer Purchase Behavior Towards Online Clothing Products in Bangladesh. This study aims to know the motivational factors of e-commerce that drives the affirmative tendency towards online shopping. @A���!�ʣ����١���m�����Y]g��՝������}z�}�:}���EV�e�����������ߘ�i�ݬ�?c^��� �ҋe��d�^^��}��Y�Hx�*�����臗ϟ}�?-��n~��(!��� factors that affect the consumer adoption and acceptance of online shopping. 10 Pages Posted: 10 Dec 2018. %PDF-1.5 3 0 obj <> To observe the behavior of online shoppers, a … endobj Dipti Jain, 2 ... knowledge of factors affecting consumer buying behavior can help retailers develop their marketing strategies to convert their potential consumers into active one. 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